If all women reasoned the same way, all you’d have to do is come up with the perfect anti-aging product, and they’d all embrace it. But that would be too easy…
Each woman has her own concept of the ideal product, which must of course meet her expectations in terms of effectiveness as well as respond to her values, lifestyle, and budget as well as her approach to life and aging.
What do you really know about the products you buy? Are they really of good quality? What’s in them?
For starters, it’s important to know your skin’s needs based on your age and different zones.
What are your skin’s anti-aging needs?
Every decade in a woman’s life is marked by major changes. These translate into modifications to the face and needs that evolve over time.
In fact, we note five major phases in a woman’s life.
At age 20:
In the wake of her teens and acne treatments, a woman’s skin is often dry and damaged. And with excesses come an accumulation of toxins. Skin is exposed to sun and pollution, which generate free radicals responsible for premature aging. From the age of 20, it is important to lay the foundations for aging well, strengthening the skin’s defences to avoid irreversible damage.
It is essential, therefore, to boost the skin by moisturizing and protecting it.
At 30:
30 remains a pivotal age for the skin. A life split between work and family does little to spare the skin, which is often dull and weakened. More tired, its glow is dimmed, collagen synthesis is slowed and the skin loses its firmness. Expression lines appear!
At this point, restoring energy to skin cells becomes a priority.
At 40:
The dermal architecture is in disarray: the skin loses firmness and […]
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